So, it's normal to now say that people have screwed up. We've done a lot of terrible things to each other and to the planet we live on. But, it's also optimistic, and not uncommon, to say we're heading in the right direction. We have the opportunity, and maybe even the foresight, to make better choices in the future, and possibly fix mistakes.
Here is some of my favorite work showcasing this new confident optimism from environmental groups: World Wildlife Foundation, and National Geographic. A step in the right direction for advertising, and the human race.
NatGeo by AmuataLab
WWF "Panda" by Nexus Productions
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