Alright, it's here in the US of A.
NUTELLA. But not Nutella...
A NUTELLA COMMERCIAL.
There is some great buzz following this stuff, from loyal consumers who are happy to have Nutella's public presence backing their fanfare to health watch-dogs calling out the claim to health benefits. In the commercial a mom reasons feeding Nutella to her kids in the morning because she puts it on healthier foods.
While I love the stuff, I'm gonna call bs. But I'm not here just to add my bloggerty little fingers into the fray. I'm more curious about Nutella's thinking here.
Why would this beloved brand choose to break into American consciousness with a little happy fib? Out of all the angles they could take to promote their product, why choose the sinful mom-cohersion route? Nutella is awesome because it's creamy, it's choclately, it's got a great aftertaste, it has no American equivolent and it looks damn good in a spoon. So say that! Don't beguile the (second) most obese nation in the world into thinking this luxury spread is just a part of a nutritious breakfast. It's like saying Kool-aide is good for you because you're drinking water. Get real.
